Establishing a repeatable UX framework for the creation of cross-device experiences of wireless technology from Intel.
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Project "Caller Dashboard" isone of three products developed by Thug in close collaboration with Intel, using proximity-based technology to create wireless network between devices, that I was assigned to as Director of Experience Design. My job was to create and establish the user experience framework for the entire experience journey surrounding the product experience - from first-time instigation of the user to user's interaction with Customer Support and Social Media. This framework had to be simple, sustainable and repeatable in order to provide optimal structure for a collaborative (and profitable) design process, that would lead the project from generative research over Agile development to marketable product. Using the Experience Journey Mapping Tools I developed to cover the experience cycle from instigation to completion, we charted the Business Model, defined the Experience Brief and created the Experience Scope in order to provide developers and design team with sufficient and specific directions, while keeping product owner and stakeholders on the same page, in a lean and efficient process towards the final product launch. The framework enabled us to define Value Proposition, Target Audience (via Persona), Minimal Viable Product and Stories needed for Agile Development, along with the creative briefs needed for design and following marketing in a single suite of documents to cover it all. More than 30 people was involved with the project, from the time I joined 12 months earlier, till we reached the first milestone on july 1, 2013. Caller Dashboard and Momento (similar Intel Project was presented at CE OUTCOME: By tracking the experience Journey outside the product experience itself prior to launch, we were able to predict and pinpoint bottlenecks and sweet spots for marketing efforts, customer service and social media activity. This enabled us to provide better direction for the making of supporting activities, to present a more reliable business case to client, and to use our time and money more wisely. SKILLS IN ACTION:
Reference: Mark Rose, Chief Strategic Officer at Thug, [email protected] |